Shark Truth Legacy
Fin Free Weddings (Wedding Contest)

Sustainability

Fin Free Weddings (Wedding Contest)

In partnership with our Hong Kong and Vancouver friends, we have stopped 80,000+ bowls of shark fin soup from being served at wedding banquets, saving approximately 8,000 sharks with the Happy Hearts Love Sharks Wedding Contest.

Having shark fin soup at a Chinese wedding banquet is delicacy engrained in a cultural tradition that stems from generosity and respect to guests. Fin Free weddings is growing movement of wedding couples from around the world who are showing respect for their guests and our oceans by taking an important stand for sharks.

Killing sharks for their fins is a luxury none of us can afford.

Each year, up to 73 million sharks are killed primarily for their fins, threatening one-third of open ocean sharks with extinction. The shark fin trade is like the now-illegal trades in ivory or bear paw, where the demand for a single high-value animal part drives the unsustainable slaughter and waste of the entire animal. Used mainly for a dish called shark fin soup, the shark finning industry is driving shark populations around the globe to extinction and threatening the stability of our ocean ecosystem – something we all depend on.

This is a graph illustrating the worth of shark fins in tourism

Sharks are a hot commodity for tourists, and divers cite sharks as the main attraction when choosing their travel destination. Studies show that sharks are worth far more alive and swimming. An analysis in Palau quantified the economic benefits of its shark-diving industry and showed that the estimated value to the tourism industry of an individual reef shark was US$179,000 (annual) or US$1.9 million (over its lifetime). In contrast, a single dead reef shark would only bring an estimated US$108.

In partnership with our Hong Kong and Vancouver friends, we have stopped 80,000+ bowls of shark fin soup from being served at wedding banquets, saving approximately 8,000 sharks with the Happy Hearts Love Sharks Wedding Contest.
How Shark Truth Was Founded
Engaging the community to help save sharks from extinction

Started in 2009, Shark Truth is program dedicated to promoting awareness, education and action for sharks with a specific focus on the cross-cultural aspect of shark conservation. Our philosophy is to create long-term champions from within the community to protect sharks and our oceans. Through unique campaigns like the Happy Hearts Love Sharks wedding contest, we have saved nearly 8,000 sharks and counting from being eaten by diverting over 80,000 bowls of shark fin from consumption.

See Our Work
>
See Collaborative Solutions
>
See Tools & Resources
>

BACK TO TOP